Nicolas Courtin

I can help you in managing all digital marketing initiatives including monitoring, tracking and reporting website performances, usability and tracking online sales [Google Adwords, Web Master Tools, Analytics].
I have Masters in Marketing and in Foreign Languages. I am detail oriented and pragmatic, I have solid communication skills in writing in all Digital practices.
In addition, my strenghts lie in Sales Management and Digital Marketing, as well as Spanish and English.

• Digital Maketing Executive

  Cned, National Centre for Distance Learning (French Ministry of Education). Responsabilities included :
  - Managing all digital marketing initiatives for the 3 000 courses that offers the Cned.
  [SEM, SEO, e-mailing, online avertising] .
  - Monitoring, evaluating and reporting online emarketing campaigns to ensure return on investment.
  - Analysing traffic on the Cned websites [web analytics].

• Web Project Manager in e-learning solutions

  Webcontents, (AEGIS MEDIA), Paris (internship, 2009). Responsabilities included :
  - Checking and supervising the development of e-learning courses in french, english and spanish.
  Public target : sales managers and sales executives).
  - Writing contents in each language and Managing relationships with external edition providers.
  [audio, video and Web development].

• Bilingual Customer Adviser (French and English)

  Laser Contact, (TOTAL FRANCE), Poitiers, France (2007-2008). Responsabilities included :
  Managing customer service issues on all TOTAL and ELF oil products via telephone, letters and e-mails with both French and English customers.

• Customer Adviser

  SFR Customer Service, Poitiers, France (2006 -2007). Responsabilities included :
  Customer service management and developing sales.

• Sales Manager

  KIABI Stores, Dijon, France (Business School Apprenticeship, 2004-2005). Responsabilities included :
  Managing the men's department including products display and training sales staff on customer service practices.

• MA Web Development and Web Project Management

  University of Poitiers, France.
  Acquiring the skills in Web site management, development and content writing (HTML, CSS, JQuery). In addition, learning SEO tactics and knowing how to analyze information and evaluating results to choose the best Digital project solution.
  Final year dissertation topic : "Wireless mobility and Economic growth of mobile Internet."

• MA Management in B to B Marketing

  Burgundy Graduate School of Business, France (2004-2006).
  Lafayette College, USA, foreign exchange program for intensive marketing and languages study.
  Final year dissertation : "One to one marketing, the comparison between on-line and off-line customization."

• MA in Economics and Foreign Languages

  MA in Economics and Foreign Languages, University of Poitiers, France (1999-2004).
  University of Barcelona, foreign exchange program for intensive Spanish language and study of regional topics (2001-2002).

• Digital Skills

  - Evaluating web site SEO-SEM tactics and positioning.
  - Solid knowledge of Web ergonomics techniques, writing rules and practising web analytics [Google Analytics].
  - Ability to analyse customer needs in order to design graphic and editorial guidelines.
  

• Web Development and Design

  - Experience with leading design software packages including: Illustrator, Photoshop, Dreamweaver and Microsoft Products (Mac and PC).
  - Proficient in XHTML, CSS and other development tools such as the Wordpress CMS.

• Languages

  - English : fluent.TOEFL score test : 230/300.
  - Spanish : fluent. ERASMUS exchange study program in 2002. ELYTE score test : 804/999.